It seems that the argument regarding the controversial DiggBar has been settled—it is, in fact, pure, unadulterated evil. The conversation surrounding it has not died, however. It has shifted to how to fix it. Kevin Rose is reportedly meeting with Matt Cutts on that very subject.
I’m sure to many content providers, the answer to that question involves a shallow grave about 47 pixels deep. But Eric Meyer asked on Twitter earlier (and subsequently regretted) if there was a way to compromise so that Digg users could have the bar but the URLs weren’t hijacked by Digg for the rest of us (including search engines). While it doesn’t solve all the problems created by the DiggBar, there is a trivially simple technical solution to handle this compromise.
As there are two distinct components to the problem—links from Digg’s site and Digg’s new short URL service—there are two components to the solution:
First, links from Digg’s site should point at the actual content, absent the DiggBar. When users are logged in, and if they prefer to see the bar, Digg can rewrite the links to point at DiggBar’s short URL version. Google never sees a hijacked URL from Digg’s site.
Second, Digg’s short URL service can check for the presence of a user session and DiggBar preference before deciding whether to show the bar or simply use the standard 301 redirect like most short URL services. Simple.
If Digg was truly interested in totally satisfying content providers, in addition to these measures, they could have an opt-out list for content providers that never wanted their content rendered under the DiggBar. Again, not perfect but it would go a long way to appease the community.
Will Digg take any of these measures? Only time will tell.
Update: 04/20/2009
Time has told—Digg will fix the DiggBar. According to a posting on Search Engine Land, The DiggBar Compromise: Show Framebar Only To Logged In Digg Users, the DiggBar will not be seen by anyone other than currently logged in Digg users. From the article,
…if you click on a DiggBar URL from Twitter, you won’t see the DiggBar unless you’ve already been to Digg and have a logged in status. Just having a Digg cookie won’t be enough, Digg cofounder Kevin Rose told me when we talked about the new implementation yesterday. A Digg user must be logged in for a DiggBar to show. Logged in users can also opt-out of seeing the DiggBar.
Those who are NOT logged in will simply be redirected to the destination page, via a 301 permanent redirect. This will include search engines that follow those links.
There you have it—compromise. But will this deter other framing services or empower them?




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